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Kim Wirtz Featured In Chicago Agent Magazine

[h/t] Chicago Agent

Take Every Lead and Run With It

Kim Wirtz, a top-producing Realtor with Century 21 Affiliated, began her career in 1991 after being left a single mother with zero income to raise three young children.

“At the time, they were 2, 4 and 6,” she recalled. “I had no choice. I basically just had to push my way up to the top to put food on the table for my kids.”

She did it by taking every lead and phone call seriously. In below-zero weather, she didn’t hesitate to show vacant homes without heat, just to get in front of a client and attempt to make a sale, because she knew it would be worthwhile.

“Even if it doesn’t work out with that client, if you provide good service, then they will refer you to a friend or family member,” she said. “That’s how you build your book of business.” The strategy, she found, never fails.

Wirtz recently received a call from a buyer who wanted to look at properties in Rockford. Although the city is in her territory, it’s about a 1 1/2 hour drive away. To qualify the lead, she asked the right questions: “Do you have a home you need to sell?” and “Are you preapproved for financing?” The person answered yes to both. Their home was already under contract and they needed to close by a certain date. While their preapproval letter revealed they had a small budget, Wirtz sensed they needed assistance and was honored to help.

So, she journeyed to Rockford, where she showed them five homes — one of which they bought. “You need to adapt to each and every client on an individual basis,” she said. “That’s what’s very important and will take you to the next level.” In this instance, what appeared to be “a shot in the dark” became a quick sale.

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Kim Wirtz Featured In Chicago Agent Magazine
Kim Wirtz Featured In Chicago Agent Magazine